Break Predictions to Win Attention with Jared Cooney Horvath

Most people don't listen. To break through the noise and win the attention of a reader or publisher, you need to disrupt the internal predictions they are making about you in their head. Top neuroscientist Jared Cooney Horvath, author of Exisle's Stop Talk, Start Influencing, explains how authors can apply this concept in the latest Free Webinar with Exisle Academy. Watch the clip here.